The era of anticipating your needs?


May 18, 2026

Hello Reader,

Perhaps we have come upon the era of "anticipating your needs" - where AI gets to know you enough to know what you need.

  • Like this app called Poppy - that looks at your calendar, email, messages, location, etc. to figure this out.

It's just one example of an entire direction for the AI industry right now, it seems.

  • So says one of Anthropic's Heads of Product, Cat Wu - her term for it was "proactivity" which is what AI is looking to be for you in your work
  • OpenAI has something similar for its Healthify product - to automatically analyze a user’s health data and make food, sleep, and exercise recommendations

This brings me to wonder about the Church's capabilities or that of any nonprofit really...

  • To "anticipate people's needs" and to take operational risk towards preparing for them - can and/or should we do it?

Before I write about it more this month in PASTORIA's publications MDIV and 501c3, I have some initial thoughts:

  • Unlike tech companies, the Church and nonprofits probably cannot collect that much data at an individual-by-individual scale
  • But, it can and does at a societal or community scale through studies and other such collection methods
  • And, its predictions should come from its beliefs and worldview which, along with the data, make up its prediction model

And, therefore, the Church or nonprofits should be able to say and offer something like:

  • If you are going through this, then you will go through that next
  • So, here's what we have for you now that will help you when it's time to go through that next

So, more on my version of that, soon.

Thanks always,

James from PASTORIA
Chief Product Officer and Co-founder
PASTORIA

United Methodist Preschool

Through BUREAU, I designed this website for an all-inclusive faith-based preschool in Northern California that instills a love of learning in preschool aged children.

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